High-Volume, High-Turnover Listing Updates Detracts from the Bottom Line
A fast growing, venture capital-backed aggregator of rental apartment listings employed an in-house team of individuals to scour the Internet in search of apartment listings from local and smaller landlords. With over 4 million apartments listed on its platform, the client’s team had to do a lot of heavy lifting. They added over 10,000 apartment listings to the platform each month, which became a difficult, repetitive job. As a result, the client had difficulty with turnover, performance management, and absenteeism among the employees who worked in this role. Unfortunately, the unreliability of both staff and content quality had a direct impact on the client’s ability to instill confidence in their customers and achieve its business goals.