Assivo finds marketing qualified leads (MQLs) who have shown an interest in your company’s product or service and are ready to be passed along to your sales team. MQLs are found through marketing activities such as website visits, content downloads, email engagement, and more. To qualify as an MQL, a lead must meet specific criteria that show they are ready to move on to the sales process.
For example, a customer who downloads a white paper signs up for a webinar, or visits a landing page could be classified as an MQL. This is because they’ve already taken the time to engage with your business and show interest in what you have to offer.
Once a contact is identified as an MQL, your marketing team can then work to nurture them through the sales funnel. This could include targeted emails, personalized offers, or automated follow-up messages. You can increase the chance of a conversion by continuing to engage and build relationships with prospects who have already expressed interest in your products or services.
Understanding how to identify and work with MQLs can help your marketing team get more interested customers into your sales pipeline faster. Recognizing and developing relationships with prospects who have already shown an interest in your business can be an effective way to grow your customer base.
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